Cohort
A group of individuals of the same age in a population, or more generally, a group experiencing the same event in the same time period.
Used in the Books
This term appears in 12 chapters:
"...dary Time to Results: 30 days for first measurable improvement. If you tighten customer qualification criteria today, you'll see better customer cohorts within one month. If you sharpen hiring criteria, your next three hires should be noticeably better fits. Common Failure Mode: Companies do this..."
"... achieved) | 5-8 metrics | CAC trends, LTV cohorts, feature adoption, NPS | Weekly | Days | | Series B (Scaling) | 8-12 metrics | Unit economics, cohort retention curves, market share proxies | Weekly | 1-2 weeks | | Series C+ (Market leader) | 10-15 metrics | Category growth rate, ecosystem healt..."
"The seedlings survive challenges that would kill isolated startups. When they mature, they return the favor to the next cohort. YC's value isn't just the $500,000 investment (now standard) or the mentorship. It's the mycelial network - a resource-sharing system where coopera..."
"Revenue growth rate (vs market/competitors): Is this variant growing faster or slower than alternatives? 2. Customer retention (cohort-based): Are customers staying or leaving over time? 3. Competitive win rate: When competing directly, does this variant win or lose? 4."
"Implementation is messy. Here's how to navigate common barriers: Barrier 1: Insufficient Data Most companies don't have clean customer LTV, cohort profitability, or retention probability data. Minimum Viable Data Approach: - If you have: Revenue per customer over time → Calculate inflec..."
And 7 more chapters...
Biological Context
Following a cohort through time reveals survival patterns (survivorship curves), reproductive schedules, and causes of death at different ages. Cohort analysis is fundamental to demography and life table construction.