Evolution
Coevolution
The process by which two or more species reciprocally affect each other's evolution through natural selection. Changes in one species create selection pressures that drive changes in the other.
Biological Context
Flowers and pollinators coevolve: flowers develop shapes and colors attractive to specific pollinators; pollinators develop adaptations to access specific flowers. Predators and prey coevolve in 'arms races.' Parasites and hosts coevolve. Coevolution creates tight interdependencies between species.
Business Application
Companies and customers coevolve—product changes shape customer expectations, which drive further product evolution. Competitors coevolve in strategy arms races. Platform ecosystems coevolve with their participants.