Business Strategy
10 definitions in this category
Flywheel A self-reinforcing business cycle where each component feeds the next, building momentum over time. Once spinning, the f... Moat A sustainable competitive advantage that protects a business from competitors, like a moat protects a castle. Types incl... Network Effects A phenomenon where a product or service becomes more valuable as more people use it. Each additional user increases valu... Pivot A fundamental change in business strategy while keeping one foot planted—changing direction while preserving learned ins... Product-Market Fit The degree to which a product satisfies strong market demand. Achieved when customers actively seek out and recommend th... Profit Margin The percentage of revenue remaining after costs are subtracted. Not what you take in—what you keep. Biology's version is... SAM (Serviceable Addressable Market) The portion of the Total Addressable Market (TAM) that a company can realistically serve given its current product, dist... SOM (Serviceable Obtainable Market) The portion of the Serviceable Addressable Market (SAM) that a company can realistically capture given competition, reso... Switching Costs The costs a customer incurs when changing from one product or supplier to another. Includes financial costs, time, effor... TAM (Total Addressable Market) The total market demand for a product or service—the maximum revenue opportunity if 100% market share were achieved. Oft...