Business Metrics
5 definitions in this category
CAC (Customer Acquisition Cost) The total cost of acquiring a new customer, including marketing, sales, and related expenses divided by the number of cu... Churn The rate at which customers stop doing business with a company, typically expressed as a percentage of customers lost pe... LTV (Lifetime Value) The total revenue a business can expect from a single customer account throughout their entire relationship. A key metri... MRR/ARR (Monthly/Annual Recurring Revenue) The predictable, recurring revenue a subscription business generates monthly (MRR) or annually (ARR). Excludes one-time... Unit Economics The direct revenues and costs associated with a particular business unit—typically the profit or loss from acquiring and...