Business
B2C (Business-to-Consumer)
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Business-to-consumer: companies that sell products or services directly to individual end users. The r-strategy of commerce—many small transactions rather than few large relationships.
Biological Context
B2C parallels r-selection and filter-feeding strategies—many small resource units rather than few large ones. Filter feeders like baleen whales and manta rays process enormous volumes of tiny prey. Herbivores graze on distributed, individually small food sources. The strategy requires high throughput, low investment per unit, and acceptance of individual losses.