Business
B2B (Business-to-Business)
Business-to-business: companies that sell products or services to other companies rather than directly to consumers. A cash register manufacturer selling to retailers, a cloud provider selling to enterprises, or a law firm serving corporations.
Biological Context
B2B relationships parallel mutualistic symbioses between organisms. Suppliers and buyers develop specialized adaptations to serve each other, creating dependencies that stabilize both parties.
Business Application
B2B markets often have longer sales cycles, higher contract values, and more rational purchasing decisions than consumer markets. Relationships and reputation matter more than advertising.