Evolution
Aposematism
Warning coloration or signals that advertise an organism's unprofitability to predators, typically indicating toxicity or other defenses.
Biological Context
Bright colors of poison frogs, monarch butterflies, and coral snakes warn predators of danger. Aposematic signals work because predators learn to avoid them. The signals must be distinctive and memorable. Batesian mimics exploit aposematic signals without having actual defenses.
Business Application
Business aposematism: clear signals that attacking would be costly. Strong IP portfolios, regulatory relationships, and retaliation capabilities can deter competitive aggression.