Value Proposition Canvas

Biological Parallel

The Value Proposition Canvas maps how products create value for customers—jobs to be done, pains, gains—against features that address them. This is precisely how Darwin's finches' beaks match ecological jobs: the cactus finch's elongated beak (feature) addresses the job of extracting nectar from cactus flowers (customer need) while avoiding spines (pain point). The woodpecker finch uses a twig tool (feature) to extract grubs (gain) from tree bark. Perfect value proposition alignment means every morphological feature maps to a specific ecological need.