Unity (7th Principle)

Biological Parallel

Ants from the same colony recognize nestmates through shared chemical signatures—colony odor derived from common diet and queen pheromones. This unity marker determines life or death: nestmates are defended, outsiders attacked. Unity isn't abstract belonging—it's biochemical identity verification. Humans inherit this: shared identity (team, tribe, brand) triggers in-group favoritism and cooperation. Marketing creates artificial unity through logos, rituals, and insider language—synthetic colony odor.