Concept · Classic Management Theory
Two-Factor Theory (Hygiene-Motivation)
Origin: Frederick Herzberg (1959)
Biological Parallel
Herzberg's two-factor theory maps precisely onto reproductive biology: hygiene factors (salary, safety, working conditions) are survival requirements—like food, shelter, and territory—that prevent dissatisfaction but don't motivate. Motivators (achievement, recognition, growth) align with status and reproductive success—what actually drives behavior. Male deer don't fight over adequate grazing (hygiene); they fight over mating access (motivation). You can't motivate a starving deer with status, and you can't satisfy a fed deer with just more food. The distinction isn't psychological theory—it's the difference between metabolism and fitness.