Biology of Business

Concept · Time & Prioritization

The Dip

Origin: Seth Godin (2007)

By Alex Denne

Biological Parallel

Germinating seeds face 'the dip'—a period of energy expenditure before photosynthesis begins where mortality peaks. Seeds that quit (enter dormancy) survive but don't thrive; those that persist through the dip reach sunlight and dominate. The dip filters: only organisms with sufficient reserves and favorable conditions survive the resource-intensive transition. Success requires recognizing which dips lead to exponential returns (worth the pain) versus dead ends (cut losses early). Biology navigates dips through bet-hedging and resource assessment.