Concept · Startup & Growth Frameworks

T2D3 (Triple Triple Double Double Double)

Origin: Neeraj Agrawal / Battery Ventures

Biological Parallel

T2D3 (triple revenue for two years, then double for three) mirrors bacterial exponential growth under ideal conditions: E. coli doubles every 20 minutes, achieving 8x growth (triple twice) in one hour, then 32x in two hours. This growth pattern persists only while resources remain unlimited and waste doesn't accumulate. In nature, no organism maintains exponential growth indefinitely—carrying capacity always intervenes. T2D3 benchmarks ask: can you achieve bacterial-like growth before environmental constraints (competition, market saturation) kick in? The question isn't whether constraints arrive, but whether you scale first.