STP (Segmentation, Targeting, Positioning)

Biological Parallel

Darwin's finches on Galápagos evolved distinct beak shapes by partitioning food resources: some crack large seeds (segment), others probe flowers (different segment), each specializing where competition is weakest (positioning). STP mirrors this adaptive radiation: identify distinct customer needs (niche segmentation), select which to serve (targeting based on competitive advantage), differentiate your offering (evolutionary positioning). Resource partitioning prevents head-to-head competition in both ecosystems.