Start With Why / Golden Circle

Biological Parallel

The Golden Circle (Why-How-What) maps to signal hierarchy in biological communication. Why: costly honest signals that reveal internal state—a peacock's tail signals genetic quality (why mate with me). How: behavioral displays that demonstrate capability—courtship dances show coordination and health. What: immediate offering—food gifts, territory access. Signals work from inside out: internal quality drives authentic display drives tangible benefit. Faked 'why' signals (mimicry without underlying quality) get exposed through cheater detection. Organisms that start with 'what' (immediate transactions) never build lasting mutualistic relationships.