Concept · Silicon Valley / Startup Dogma
Secrets
Origin: Peter Thiel
Biological Parallel
Cleaner wrasse fish discover that client fish open their mouths wide to be cleaned—a 'secret' vulnerability that most predators never recognize as opportunity. The wrasse that notice this undefended niche access free meals. Secrets in Thiel's sense are unexploited ecological opportunities: resources or relationships that are visible but unrecognized. The value isn't the information; it's the asymmetry between what's observable and what's noticed.