Concept · Cognitive Bias: Memory biases and distortions
Schema-consistent memory bias
Origin: Brewer & Treyens, 1981
Biological Parallel
Foraging animals remember food locations that match expected patterns better than anomalies—schemas are predictive models, and schema-consistent details reinforce the model while exceptions require expensive updating. Memory preferentially encodes information that fits existing patterns because confirming data is more metabolically efficient to store than contradictory data requiring model revision. Schema-consistency bias is computational efficiency: the brain bets on pattern continuation.