Concept · Cognitive Bias: Memory biases and distortions

Schema-consistent memory bias

Origin: Brewer & Treyens, 1981

Biological Parallel

Foraging animals remember food locations that match expected patterns better than anomalies—schemas are predictive models, and schema-consistent details reinforce the model while exceptions require expensive updating. Memory preferentially encodes information that fits existing patterns because confirming data is more metabolically efficient to store than contradictory data requiring model revision. Schema-consistency bias is computational efficiency: the brain bets on pattern continuation.