Concept · Strategic Frameworks
PESTLE Analysis
Origin: Francis Aguilar origin (1967)
Biological Parallel
PESTLE (Political, Economic, Social, Technological, Legal, Environmental) maps to the multi-scale selection pressures organisms face. Environmental: climate, geology, resources. Economic: energy availability, metabolic costs. Social: herd dynamics, cooperation, competition. Technological: tool use, niche construction. Political: dominance hierarchies, territorial control. Legal: behavioral norms, reciprocity enforcement. Every organism constantly scans these dimensions—a wolf assesses weather (environmental), prey abundance (economic), pack dynamics (social), den quality (technological), alpha stability (political), and reciprocity norms (legal). Survival requires integrating signals across all scales.