Biology of Business

Concept · Strategic Frameworks

PESTLE Analysis

Origin: Francis Aguilar origin (1967)

By Alex Denne

Biological Parallel

PESTLE maps to selection-pressure dimensions organisms constantly scan through sensor-fusion. Gray wolves assess weather (Environmental), prey abundance (Economic), pack dynamics (Social), den quality via environmental-modification (Technological), alpha stability (Political), and reciprocity norms (Legal). African wild dogs coordinate hunts across the same dimensions. African elephants use receptor-sensing to monitor water sources (E), food availability (E), herd hierarchy (S/P), tool use for digging (T), and alliance networks (L). Chimpanzees navigate complex political coalitions while tracking fruit availability. Every organism integrates signals across all scales—PESTLE is not a business invention but a formalization of how life navigates multi-dimensional selection.