Concept · Product Management
Outcome-Driven Innovation
Origin: Tony Ulwick
Biological Parallel
Evolution is outcome-driven innovation—organisms optimize for results (survive, reproduce), not elegant forms. Echolocation evolved independently in bats, dolphins, and oilbirds because the outcome (navigate in darkness) mattered more than the mechanism. New Caledonian crows manufacture hooked tools from pandanus leaves—innovation focused on the outcome (extract grubs) rather than inherited beak shape. Archer fish shoot jets of water to knock insects off branches—a radical innovation driven by the outcome (catch prey above water) that no ancestor's constraints predicted. Natural selection rewards measurable results (calories per joule expended), not aesthetic solutions.