Concept · Investment & Valuation
One-Way vs Two-Way Door Decisions
Origin: Jeff Bezos
Biological Parallel
Metamorphosis is a one-way door—tadpoles can't reverse into eggs, butterflies can't return to caterpillars. These irreversible transitions demand precise environmental cueing: temperature, photoperiod, and hormone thresholds must all align before triggering the change. Reversible decisions like daily torpor can be experimental. Bezos's door framework mirrors this: one-way transformations require slow, careful deliberation while two-way decisions permit rapid experimentation, because the cost of reversal determines decision speed.