Obviously Awesome (Positioning)

Biological Parallel

Poison dart frogs are 'obviously awesome' positioned: bright colors (category), toxic skin (differentiation), rainforest floor (context). No predator needs education—aposematic signals are instantly decoded. Effective positioning in biology is honest signaling that communicates value without explanation. If your positioning requires a pitch deck, you're not obviously awesome—you're cryptic. The test: does your niche announce itself to the right recipients automatically?