Concept · Cognitive Bias: Social and group biases

Normative social influence

Origin: Deutsch & Gerard, 1955

Biological Parallel

Subordinate wolves in a pack suppress reproductive behavior not because they can't breed, but because attempting to mate invites violent punishment from dominants. These wolves possess functional reproductive systems but inhibit them to maintain group membership and survival access to resources. Normative influence evolved as submission signaling—organisms comply with group norms to avoid ostracism, which in ancestral environments meant death.