Concept · Cognitive Bias: Memory biases and distortions

Next-in-line effect

Origin: Brenner, 1973

Biological Parallel

Birds waiting to access a food source focus attention on timing their approach, not observing others—when your turn approaches, attention shifts from encoding to action preparation. This is adaptive priority switching: monitoring when to act matters more than processing what others are doing. The next-in-line effect explains why you don't remember what the person before you said—your brain correctly allocated resources to performing, not encoding.