Biology of Business

Concept · Investment & Valuation

Mr. Market

Origin: Benjamin Graham

By Alex Denne

Biological Parallel

Male túngara frogs call for mates in the darkness, but females don't assess calls objectively—hungry bats eavesdropping on the same calls make certain frequencies lethal. A call valued highly when predators are absent becomes worthless when bats arrive, not because the frog's quality changed, but because the evaluator shifted. Graham's Mr. Market personifies this: intrinsic value stays constant while the market's assessment swings based on mood, creating mispricing for those who assess independently.