Biology of Business

Concept · Startup & Growth Frameworks

Mom Test

Origin: Rob Fitzpatrick (2013)

By Alex Denne

Biological Parallel

The Mom Test principle—ask about past behavior, not future intentions—mirrors how biologists study animal preferences. Researchers don't ask birds which flowers they 'would visit'; they observe which flowers they actually visit and measure nectar depletion. Stated preferences (what animals should theoretically prefer) often diverge from revealed preferences (what they actually choose). A plant releasing fragrance that 'should' attract pollinators fails if insects don't actually visit. Test revealed behavior in your actual environment, not hypothetical intentions in imagined scenarios.