Minimum Lovable Product (MLP)

Biological Parallel

Flowers are minimum lovable products—they exceed basic reproductive viability (wind pollination works) to create delight that motivates pollinators to actively choose and promote them. The peacock's tail is costly signaling far beyond minimum viable mating; its extravagance creates preference, loyalty, and competitive advantage. MLP recognizes that minimum viable often fails in competitive markets because it doesn't create emotional pull. Like flowers that evolved fragrance and nectar beyond pollen transfer needs, lovable products invest in experience quality that turns users into enthusiastic advocates rather than grudging adopters.