MEDDIC / MEDDPICC

Biological Parallel

Male peacocks don't court every female—peahens assess tail symmetry, eyespot count, display vigor, parasite load, territory quality, and competitor presence before mating. This multi-criteria evaluation (Metrics, Economic buyer, Decision criteria, Decision process, Identify pain, Champion) prevents wasted reproductive investment on low-fitness opportunities. MEDDIC qualification mirrors sexual selection: verify multiple costly signals before committing scarce resources.