Jobs to Be Done (JTBD)

Biological Parallel

Organisms don't 'want' products—they hire adaptations to accomplish survival jobs. A woodpecker doesn't want a beak; it hires a chisel-shaped skull to accomplish the job of extracting insects from bark. Bats and moths independently evolved echolocation to solve the same job: navigate and hunt in darkness. The job—not the anatomical solution—drives selection. Products fail when they don't match the actual job customers are trying to accomplish, just as adaptations fail when they solve the wrong survival problem.