Concept · Sales & Marketing Frameworks
Growth Hacking
Origin: Sean Ellis (2010)
Biological Parallel
Kudzu vine exploits rapid growth, vegetative propagation, nitrogen-fixing bacteria, and allelopathic chemicals to achieve 60 feet of growth per season—overwhelming native species through multiple simultaneous advantages. Growth hacking mirrors invasive species strategy: identify underutilized resources (distribution channels), exploit growth mechanisms natives ignore (viral loops), leverage symbiotic relationships (partnerships), inhibit competition (network effects). Both prioritize explosive growth speed over sustainable equilibrium.