Concept · Cognitive Bias: Memory biases and distortions
Generation effect (self-generation effect)
Origin: Slamecka & Graf, 1978
Biological Parallel
Young orcas learn hunting by doing, not watching—calves that actively practice herding fish encode the skill 10x faster than passive observers. Self-generation activates motor cortex, problem-solving networks, and prediction systems simultaneously, creating retrieval pathways matched to action contexts. Passively received information lacks the effort signal that tells the brain 'this pattern matters for future behavior.'