Biology of Business

Concept · Decision-Making Mental Models

First Principles Thinking

Origin: Aristotle, popularized by Elon Musk

By Alex Denne

Biological Parallel

When land plants evolved 470 million years ago, they couldn't copy aquatic strategies—water provides structural support, but air doesn't. First principles demanded novel solutions: lignin for rigidity, vascular tissue for fluid transport, stomata for gas exchange. Convergent evolution repeatedly demonstrates first principles thinking: flight evolved independently in insects, birds, bats, and pterosaurs because physics, not ancestry, dictates wing design. Biology doesn't copy; it derives solutions from fundamental constraints.