Biology of Business

Concept · Silicon Valley / Startup Dogma

Fail Forward

Origin: John Maxwell, startup adaptation

By Alex Denne

Biological Parallel

The immune system's somatic hypermutation deliberately introduces errors into antibody genes, tests thousands of variants against pathogens, then amplifies whatever works. Each 'failure' (non-binding antibody) is a design iteration toward success. This is fail forward: structured mutation with selection pressure, not random thrashing. The key is the selection mechanism that converts failures into information.