Concept · Pricing & Economics
Dynamic Pricing
Origin: Airlines / Revenue Management
Biological Parallel
Predators continuously adjust hunting strategies based on real-time prey availability and energy state. Lions hunting in the Serengeti switch targets throughout the day: stalking large, slow prey when energy reserves are high, but taking smaller, easier targets when depleted. This dynamic recalibration—adjusting "price tolerance" (effort expenditure) based on current conditions—mirrors algorithmic pricing systems that adjust rates based on demand signals, competitor pricing, and inventory levels. Optimal foraging requires constant price sensitivity adjustment.