Customer Lifetime Value (CLV/LTV)

Biological Parallel

Mycorrhizal fungi allocate more hyphal network to trees that provide consistent sugar supply over years, withdrawing resources from stingy partners. This lifetime value calculation determines investment: reliable long-term partners receive preferential nutrient delivery, while extractive relationships get minimal service. CLV mirrors mutualistic resource allocation: identify high-lifetime-value relationships through historical exchange patterns, invest disproportionately in partners with proven reciprocity, starve relationships that take more than they give.