Concept · Sales & Marketing Frameworks
Customer Journey Mapping
Origin: Marketing practice
Biological Parallel
Salmon migration involves precise waypoints: ocean feeding grounds → coastal staging areas → river mouth → spawning gravel, each transition requiring different capabilities (salt/freshwater adaptation, leap strength, gravel selection). Customer journey mapping mirrors migration route analysis: identify critical stages, understand transition challenges, optimize for stage-specific needs. Both require mapping the entire path, not just origin and destination, because failure at any waypoint means total failure.