Conversion Rate Optimization (CRO)

Biological Parallel

Orchids evolved specialized landing platforms, nectar guides, and pheromone mimicry to increase pollinator conversion from visit to successful pollination—some achieve 90% conversion versus 10% for generalist flowers. CRO mirrors this adaptive refinement: test variations in presentation (flower shape), remove friction (easier landing), send clearer signals (nectar guides), increase reward perception (scent). Both optimize conversion by systematically reducing barriers between attention and desired action.