Concept · Cognitive Bias: Decision-making and judgment biases
Compromise effect
Origin: Simonson, 1989
Biological Parallel
Ravens presented with small-certain, medium-moderate, and large-risky food caches gravitate toward the middle option, avoiding extremes. The compromise effect reflects dual-risk avoidance: too small risks starvation, too large risks fighting superior competitors who also target bonanzas. Extremes carry asymmetric dangers from opposite directions; middle paths balance opposing threats. This 'Goldilocks' strategy wasn't indecision—it was sophisticated risk-balancing where moderation minimized worst-case outcomes on both ends simultaneously.