Concept · Consulting & Mba Frameworks

Benchmarking

Origin: Xerox (1979), consulting standard

Biological Parallel

Migratory birds navigate using multiple reference systems—stars, magnetic fields, landmarks, sun position—comparing current readings against inherited benchmarks to detect drift and correct course. No single reference suffices; cross-validation against multiple standards prevents catastrophic navigation errors. Benchmarking replicates this survival logic: compare performance against diverse external standards to identify when your internal compass has wandered off course.