Concept · Cognitive Bias: Decision-making and judgment biases

Belief perseverance

Origin: Ross, Lepper & Hubbard, 1975

Biological Parallel

Even after a waterhole proves unreliable, elephants return based on matriarchal memory of past success. Belief perseverance—maintaining beliefs despite contradictory evidence—reflects ecological stability: ancestral environments changed slowly, so old knowledge usually remained valid. Rapid belief-updating wastes accumulated learning; perseverance preserves hard-won knowledge through temporary fluctuations. Matriarchs who abandoned long-reliable water sources during single droughts cost their herds. Your stubborn beliefs honor ancestral environments where old truths rarely became false.