Beachhead Market

Biological Parallel

A beachhead market is the initial foothold from which you expand—exactly how invasive species colonize new territories. The brown tree snake established a beachhead on Guam via military cargo, then radiated across the island once a breeding population formed. Kudzu vine entered the US through a single introduction point (1876 Centennial Exposition), then exploded across the Southeast. Beachheads succeed when: (1) initial conditions favor survival, (2) the niche is defensible while building strength, (3) adjacent territories are accessible once established. Pick your beachhead for survivability and expansion potential, not just size.