Concept · Consulting & Mba Frameworks

BCG Growth-Share Matrix

Origin: Bruce Henderson / BCG (1970)

Biological Parallel

Aspen groves allocate resources across four tree types: stars (young, high-light canopy trees consuming maximum nutrients), cash cows (mature, efficient photosynthesizers producing consistent glucose), question marks (saplings with uncertain survival), and dogs (shaded, low-productivity undergrowth destined for apoptosis). The grove optimally starves dogs, nurtures promising question marks, and harvests cash cows to fund stars. Resource allocation matrices aren't invented—they're discovered in how forests manage portfolios.