Concept · Cognitive Bias: Social and group biases

Bandwagon effect

Origin: Traditional; Leibenstein, 1950

Biological Parallel

When a single minnow detects a predator and flees, the entire school follows within milliseconds—before most fish can verify the threat. This information cascade evolved because the cost of false alarms (wasted energy) is trivial compared to missing a real threat (death). The bandwagon effect is ancestral social learning: those who waited for personal verification were removed from the gene pool by actual predators.