Biology of Business

Concept · Cognitive Bias: Aristotle's original fallacies (Sophistical Refutations, c. 350 BCE)

Amphiboly

Origin: Aristotle (ancient)

By Alex Denne

Biological Parallel

'Feeding wild animals prohibited'—does this ban feeding animals that are wild, or wild (uncontrolled) feeding of animals? Amphiboly arises from grammatical ambiguity. In biological signaling: a bird's alarm call might mean 'predator above' or 'above predator' (different threat levels). When syntax is ambiguous, receivers must infer meaning from context. Evolution favors syntactic clarity in high-stakes signals (alarm calls are stereotyped), but tolerates ambiguity in low-cost contexts (foraging calls vary). Communication errors have selection pressure.