AIDA (Attention, Interest, Desire, Action)

Biological Parallel

Male fireflies create AIDA sequences in bioluminescence: flash pattern grabs attention (species-specific wavelength), rhythm maintains interest (distinguishes from other flashes), intensity builds desire (demonstrates fitness), proximity triggers action (female descends to mate). Sequential courtship signaling follows universal structure across species—capture attention in noisy environment, sustain engagement, demonstrate value, prompt commitment. AIDA is the grammar of biological persuasion, refined over millions of years.