Biology of Business

Yahoo! (Decline)

Internet · Founded 1994 · Defunct 2017

By Alex Denne

Yahoo's decline from most valuable internet company to Verizon salvage sale demonstrates how portal models died when search and social captured attention. The company that rejected $1 million acquisition of Google and $44.6 billion from Microsoft sold for $4.8 billion to Verizon. Like a species at the center of an ecosystem that gets bypassed by new food chains, Yahoo watched value flow around it.

Key Leaders at Yahoo! (Decline)

Jerry Yang

Co-founder

Marissa Mayer

CEO

Key Facts

1994
Founded