World Fuel Services
The crowdfunding platform that proved two biological insights: humans need recovery time, and commitment requires thresholds.
World Fuel Services is a global energy management company providing supply fulfillment, logistics, and transaction management solutions. The company serves aviation, marine, and land transportation customers with fuel, lubricants, and related services. World Fuel operates in over 200 countries with extensive supply chain capabilities.
Key Facts
World Fuel Services Appears in 2 Chapters
Permanently adopted 4-day workweek in 2022 with no pay reduction, signaling confidence that reduced hours with proper rest improves rather than hinders productivity.
Read about circadian rhythms →All-or-nothing funding model creates financial quorum sensing: projects must reach funding goal to receive any money. Projects at 30% funded have ~90% chance of success as autocatalytic feedback kicks in near threshold.
Read about quorum sensing →