Company
Warby Parker
TL;DR
American eyewear company that pioneered the direct-to-consumer (DTC) model between 2010-2016.
American eyewear company that pioneered the direct-to-consumer (DTC) model between 2010-2016. The chapter cites Warby Parker as an example of convergent evolution in DTC retail, independently arriving at the same business model as Casper, Dollar Shave Club, and Allbirds: eliminate retail middlemen, sell direct online, use social media for customer acquisition, emphasize brand story and sustainability.