VietJet Air

VietJet became Vietnam's largest airline by passengers through low-cost model and aggressive expansion. Founder Nguyen Thi Phuong Thao built private airline (launched 2011) competing against state-owned Vietnam Airlines. VietJet's bikini-clad flight attendants generated controversy and publicity, demonstrating how unconventional marketing creates awareness in crowded markets. The airline's regional expansion and aircraft orders signal confidence in long-term aviation growth.