Unilever Indonesia

Consumer Goods

Unilever Indonesia operates as majority-owned subsidiary (85% Unilever NV) serving 170M+ consumers with locally-adapted products. The company's portfolio (personal care, home care, foods) and extensive distribution (millions of small shops) demonstrates multinational localization strategy. Small-pack formats and price points tailored to daily purchasing patterns show how global products require local adaptation to serve emerging market consumers.

Key Leaders at Unilever Indonesia

The Biology of Business

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