Under Armour

Athletic Apparel

Under Armour disrupted Nike's dominance through moisture-wicking technology. Predator-prey dynamics as Nike and Adidas competition eroded differentiation.

Related Mechanisms for Under Armour

First-Mover Advantage Predator-Prey Dynamics Vertical Integration

Related Organisms for Under Armour

Mound-Building Termite Orca Lichens Fireweed

The Biology of Business

Sign up to be notified when the book is available to order.

Notify Me