Tweeter Home Entertainment

Tweeter's 2007 bankruptcy collapsed a premium electronics retailer caught between Best Buy and online. The company had grown to 150 stores offering high-end audio and video equipment with knowledgeable staff. But customers increasingly researched at Tweeter and bought cheaper elsewhere. Automatic price protection guarantees accelerated losses. The company liquidated all stores. Tweeter demonstrated that expertise-based retail creates showrooming liability without purchase conversion.